CAPE TOWN – Apollo Gaming’s sportsbook and iGaming brand ZARbet has named Jester Sports & Entertainment™ its exclusive Commercial Rights and Sponsorship Management Agency.
The mandate tasks Jester with designing and delivering a sponsorship strategy that embeds the ZARbet brand in South African sport and entertainment.
LJ Swart, Founder of Jester Sports & Entertainment™, said:
“Our brief is simple: translate ZARbet’s energy and ambition into partnerships that matter for fans and rights-holders alike. We’re here to create experiences that resonate emotionally, and prove—with numbers—that every rand invested grows both brand and bottom line.”
Swart’s comments echo his earlier emphasis on sponsorships that “connect emotionally and deliver measurable impact.”
William Reyneke, Chief Executive Officer of Apollo Gaming, added:
“ZARbet was built on the idea that betting should be social, inclusive and unmistakably South African. Partnering with Jester lets us take that philosophy beyond the screen—into stadiums, fan parks and community events—so supporters can feel the thrill long before the first whistle.”
Reyneke’s focus on creating lively, community-centred experiences mirrors the direct, people-first tone he has used in previous ventures.
