Johannesburg, 10 April 2025 – WeBuyCars has officially appointed Jester Sports & Entertainment™ as its exclusive Commercial Rights and Sponsorship Management Agency. This strategic partnership marks a bold step in ensuring that WeBuyCars’ sponsorship investments are deeply aligned with the brand’s long-term commercial vision.
LJ Swart, Founder of Jester Sports & Entertainment™, commented:
“We’re proud to stand alongside WeBuyCars, a proudly South African brand that leads in its category. For us, this partnership is about crafting sponsorship strategies that cut through the clutter, connect emotionally, and deliver measurable impact.”
Rikus Blomerus, Chief Marketing Officer at WeBuyCars, added:
“For WeBuyCars, finding the right partner was key. We needed an agency that not only understands the sponsorship landscape, but also aligns with our commercial ambition. Jester brings the strategic insight and creative thinking we were looking for—making them the ideal fit to manage and grow our sponsorship portfolio.”
Under the new agreement, Jester Sports & Entertainment™ will lead WeBuyCars’ sponsorship strategy and implementation—ensuring a structured, insights-led approach that enhances the company’s brand presence across the South African sports and entertainment landscape.
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About WeBuyCars
WeBuyCars is a leading South African brand specialising in buying and selling quality used vehicles. Founded in 2001, it offers a swift, transparent, and convenient process through a nationwide branch network and online platform, earning a trusted reputation in the used-car market.
About The Jester Sports and Entertainment™
The Jester Sports and Entertainment™ is a Sponsorship agency, that takes an all-in approach to South African sports and entertainment, committing to sponsorship excellence, strategic brand alignment and impactful event delivery. As a South African business, The Jester engages local communities, clients and stakeholders, going beyond expectations to drive commercial results and brand integration.
