The Jester Sports and Entertainment takes momentum into the new year

Poised to make an even bigger mark in the sponsorship industry in the new year, The Jester Sports and Entertainment has enjoyed a breakthrough year, growing its partnerships and building relationships between corporate brands, federations and events.

In what was a memorable year, the company managed to broker a three-year partnership between SAB and Liefde by die Dam which catapulted the popular event to new heights. With the support of the brand Flying Fish, this iconic, bi-annual festival hosts local music talent that has attracted audiences in the tens of thousands in the past. Since the new partnership, Liefde by die Dam sold out at both events held in Johannesburg at Emmarentia Dam on the 4th of August and in Cape Town at Meerendal Estate on the 12th of November 2022, where a combined total of 23 000 music lovers were in attendance.

A new partnership between the Golden Lions Rugby Union and Bestmed Medical Scheme was also brokered, giving the GLRU Referees Society the opportunity, through this sponsorship, to grow and expand on the position and status of local referees. Since April of 2022, the two brands have found value through the unique collaboration, subsequently leading to a mutual agreement to extend their partnership.

Multiple partnerships were also formed which assisted in elevating the status of South African Schools Hockey Association’s (SASHOC) National Events which took place in Stellenbosch from the 26th of June to the 18th of July. Partners that aided in delivering world-class tournaments across various age groups included Spar, Grays Hockey, and Lift Airlines. Expanding on these relationships, the 2023 National Hockey Events that will be held in Bloemfontein from the 25th of June to the 12th of July next year promise to be even more spectacular as new brands look to join the federation’s current partners.

The Jester Sports and Entertainment is a consultancy with comprehensive sponsorship expertise and a real passion for South African sports and entertainment.

At the helm of The Jester Sports and Entertainment are LJ Swart and Garann Kriek. Intending to drive key messages on behalf of rights holders and their partners in a mutually beneficial fashion, they aim to carry out their mission with laser focus.

With an unwavering commitment to success, Kriek believes flexibility is essential for growth in an ever-evolving business landscape. He said, “I think plasticity is key in our fast-changing society, so we must be able to mould ourselves as sponsorship trends come and go. On the flip side of change, people will always have emotions and habits. Finding the balance between the changes and the constant is essential for The Jester.”

With the COVID-19 pandemic in the rearview mirror, The Jester Sports and Entertainment hopes to wash away the memory of isolation by establishing opportunities for peers to socialise. Through the avenue of sports and entertainment sponsorship, the company endeavours to form unforgettable experiences that create a sense of belonging.

The Jester Sports and Entertainment offers a range of services with process-driven results that aims to unlock commercial value. Services include: 

  •     Sponsorship Procurement
    Acting on behalf of rights holders during procurement processes.
  • Sponsorship Management
    Building and maintaining relationships between all stakeholders.
  • Sponsorship Leveraging Strategies
    Developing strategic sponsorship leveraging strategies for both sponsors and rights holders.
  • Commercial Rights Packaging
    Offering direction on how commercial rights are being packaged, profiled and sold.
  • Media Management
    Providing turnkey planning, implementing and reporting on media and content strategies.

The Jester Sports and Entertainment provides an in-depth knowledge of sponsorship, brand expectation, collective goals and objective reach. They have offices in Johannesburg, Pretoria, and Cape Town.

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