Cape Town, South Africa – In a bold move that underscores the strength of collaboration, Freddy Hirsch and THIRSTI, proud partners of the Springboks, have teamed up to create a unique advertising campaign titled “Chasing the Fun.” The campaign, which pairs the Exclusive Braai Partner, Oom Freddy’s Legacy, with the Official Water Partner, airs on 9 March during the rerun of “Chasing the Sun 1.”
This collaboration follows the Springboks’ triumphant 2023 victory in France and the anticipated release of “Chasing the Sun 2,” which airs on SuperSport from 24 March. The “Chasing the Fun” adverts feature a series of lighthearted and playful scenarios starring Springboks Frans Malherbe, Manie Libbok, Willie Le Roux, and Deon Fourie.
Clive Moore, Head of Marketing at Freddy Hirsch, captures the spirit of this partnership with a fun twist: “In a world where 1 plus 1 typically equals 2, our collaboration with THIRSTI, in support of the Springboks, goes beyond simple math – here, 1 plus 1 equals 3, Chasing the Fun. As we embrace the power of synergy, we become stronger together. Our combined efforts not only showcase our unique brand strengths but also demonstrate how our shared passion for SA Rugby can lead to extraordinary outcomes.”
Michelle Lillico, Head of Marketing at THIRSTI, adds: “The Springbok brand creates an environment where companies like ourselves and Freddy Hirsch can challenge our creativity while still getting our key messages across. Building on our quirky rugby advertising of 2023, the Chasing the Fun project promises to entertain fans further.”
This partnership reflects a broader trend of innovation in sponsorship marketing, where brands increasingly seek creative ways to engage audiences and enhance their connection with the national sport and its heroes. The collaboration between Freddy Hirsch and THIRSTI is a shining example of how brands can work together to create memorable and impactful marketing campaigns that resonate with audiences nationwide.
“Chasing the Sun 2” premieres on SuperSport Grandstand, Sunday, 24 March at 8 pm. Watch the “Chasing the Fun” adverts below:
- Freddy Hirsch Ad
- THIRSTI Ad
